Rabobank has appointed Matthew Carr as Head of ETF Marketing in Global Financial Markets.

Carr will report to Head of GFM London Eddie Villiers and has been appointed to develop Rabobank’s Exchange Traded Funds platform as part of Rabobank’s participation in the ETF Exchange. As Head of ETF Marketing, a new position, Carr will act as the focal point at Rabobank in the marketing of ETFs to key clients.

Prior to joining Rabobank International, Carr worked at BNP Paribas, most recently responsible for European sales and marketing of the BNP Paribas ETF product, EasyETF. Carr returned to London in 2006, having spent 12 years in Hong Kong, whereupon he managed Asian Equities Distribution for the US and Europe and global sales for the equities electronic execution platform. Previously, he worked for Credit Agricole and the Reuters News Agency.

Eddie Villiers, Head of General Financial Markets London at Rabobank, said: “We’re delighted that Matthew has joined Rabobank as our first Head of ETF marketing. He has a huge amount of experience in developing ETFs as an asset class and has excellent knowledge of the institutional and private banking investor communities in Europe and Asia. He is the ideal person to make the most of opportunities for Rabobank in this space in cooperation with our partners at ETF Securities.”