MCAM Group has announced that it has signed up London-based Fusion Asset Management to manage all aspects of Fusion’s product sales, CRM, public relations and marketing operations.

Fusion is a specialist hedge fund manager founded in 2004 by Kirill Ilinski, formerly co-head of JPMorgan’s Debt-Equity Relative Value Group in London. Fusion has since inception developed several innovative non-correlated absolute return products, notably the award-winning Fusion Volatility Fund, the Fusion Libor+ Range which provides disciplined cash management through a range of target returns and a hedge overlay programme.

Lars Bjoergerd, Managing Director, MCAM Group commented on the deal: “We are pleased that Fusion Asset Management has chosen MCAM Group to help drive its products to investors and to develop the Fusion brand. This marks an important mandate for us with a well-established client that clearly understands the value of using an external provider to assist with key aspects of its sales operations. We look forward to working with Kirill and his team, and hope that it will be a long-standing relationship.”

Kirill Ilinski, Founding Partner, Fusion Asset Management LLP said this about the agreement: “ Fusion is glad to have partnered with MCAM Group in handling our sales, brand management and public relations. By working together we allow an experienced provider to take responsibility for these sides of our operations, and for Fusion to more effectively focus on our core asset management expertise that will continue to provide investors with innovative alternative investment solutions."