23 Apr 2009
Managed Funds Association (MFA), the global trade association of the alternative investment industry, announced today that D. Brooke Harlow has been named executive vice president and managing director of marketing and communications, effective immediately. Ms. Harlow is responsible for the strategy and implementation of the Association’s global business development and marketing initiatives, as well as communications and media outreach to policy makers, members and the global alternative investment industry. Ms. Harlow was previously managing director of communications and public affairs at Highbridge Capital Management, a New York-based hedge fund.
Ms. Harlow will work directly with Mr. Baker to develop and coordinate MFA’s business development and communications priorities and initiatives.
As managing director of communications and public affairs at Highbridge Capital Management, Ms. Harlow was responsible for the corporate communications, marketing, branding and public affairs operations at the firm and served as its spokesperson. Prior to joining Highbridge, Ms. Harlow was a vice president of investment bank marketing and communications at JPMorgan for six years. While at JPMorgan, Ms. Harlow managed the media relations for the global credit, emerging markets and private equity businesses at the bank. She also served as head of marketing and communications for Latin America and as a member of the Latin American Investment Bank management committee.
Previously, Ms. Harlow managed media relations and marketing for StarMedia Network, a portfolio company of JPMorgan Chase’s private equity unit. Before joining StarMedia, Ms. Harlow was a senior associate at Burson-Marsteller in Washington, D.C. She was a member of the public affairs practice and implemented media relations, crisis communications and government affairs strategies for international clients. Ms. Harlow also worked at CNN from 1997-1999 serving as a field producer in the Washington, D.C. and Mexico City bureaus. Ms. Harlow graduated from Yale University with a B.A. in American Studies. Ms Harlow was also selected as a Rotary Scholar in 1997 and studied at El Colegio de Mexico in Mexico City, Mexico as part of their Masters in International Relations program.
Richard H. Baker, MFA President and CEO, said, “We are delighted that Brooke has joined MFA in this vital role during such an important time for industry participants to work together on key issues and to speak with a unified voice. Brooke’s in-depth knowledge of the alternative investment industry, proven communication skills and sound judgment are a strong addition to MFA as we continue to expand our membership and focus on critical issues that impact our members’ ability to serve their investors worldwide.”
Ms. Harlow will work directly with Mr. Baker to develop and coordinate MFA’s business development and communications priorities and initiatives.
As managing director of communications and public affairs at Highbridge Capital Management, Ms. Harlow was responsible for the corporate communications, marketing, branding and public affairs operations at the firm and served as its spokesperson. Prior to joining Highbridge, Ms. Harlow was a vice president of investment bank marketing and communications at JPMorgan for six years. While at JPMorgan, Ms. Harlow managed the media relations for the global credit, emerging markets and private equity businesses at the bank. She also served as head of marketing and communications for Latin America and as a member of the Latin American Investment Bank management committee.
Previously, Ms. Harlow managed media relations and marketing for StarMedia Network, a portfolio company of JPMorgan Chase’s private equity unit. Before joining StarMedia, Ms. Harlow was a senior associate at Burson-Marsteller in Washington, D.C. She was a member of the public affairs practice and implemented media relations, crisis communications and government affairs strategies for international clients. Ms. Harlow also worked at CNN from 1997-1999 serving as a field producer in the Washington, D.C. and Mexico City bureaus. Ms. Harlow graduated from Yale University with a B.A. in American Studies. Ms Harlow was also selected as a Rotary Scholar in 1997 and studied at El Colegio de Mexico in Mexico City, Mexico as part of their Masters in International Relations program.
