Broadridge continues to build out its buy side offensive, encompassing the entirety of the buy side well beyond just hedge funds. “Many buy side firms are unfamiliar with the depth of Broadridge’s asset management capabilities, so there is a great opportunity for us to expand this business,” says Eric Bernstein, who joined in May 2017 as President of Broadridge asset management solutions. He expects Broadridge could make real strides in market share. “Leveraging our data, technology and people, we feel that the ingredients are there for us to significantly enhance our market share and continue to move upmarket to serve the largest firms globally.”
Indeed, Bernstein arrived on the job just a week after Broadridge announced the on-boarding of Philippe Jabre’s Geneva-headquartered firm, which has been profiled in The Hedge Fund Journal. Jabre Capital Partners is one of Switzerland’s largest hedge fund managers – ranking in The Hedge Fund Journal’s ‘Europe 50’ as one of the most sizeable hedge funds in Europe – and runs liquid alternatives UCITS funds, as well as offshore vehicles. Another recent client win, announced in August 2017, was the global, multi-billion, multi-strategy hedge fund, Whitebox Advisors. Broadridge’s platform will provide a comprehensive, fully hosted and integrated platform of trading, portfolio management, reference data, reconciliation and data warehouse solutions to manage Whitebox’s front, middle and back office operations. Broadridge will also host Advent Geneva and integrate Geneva with Broadridge’s data warehouse, HTML 5-based reporting solution and order, portfolio and risk management systems, which are based on the foundation of Broadridge’s central security master and pricing solutions.